To survive and thrive in this world, I realized I had to have some level of cat in me. But at the same time, for me to enjoy the journey, I also needed to remember the kitten in me, where I came from, and to have multiple perspectives at once. This struggle plagued me for years until I found the balance between being an adventurous, curious, creative kitten and an "on its last life," skeptical AF, old, grumpy cat. From this, the Kittencat philosophy was born. 

But what does it mean to be a Kittencat?

    There is no "one size fits all." The core of being a Kittencat is finding your passions within your life and finding the balance between when to be a cat and when to be a kitten. We all find our inner Kittencat in our own unique ways, and that is what makes it so special. So grab your catnip and break out the scratching posts — we're cats doing kitten shit.